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Tuesday, March 25, 2014

Primer for Your Hair? Living Proof Prime Style Extender

Prime Style Extender: Hair Primer by Living Proof

Okay, so I've had this product for a while now but it's taken some time to form an opinion on it. I originally wanted this product because it's time to face the facts...I take forever to get ready in the morning. I've always complained that I have "difficult hair" because it's thick, kind of coarse, naturally curly and I have to go through a lot to make it look decent and sit well. I wash my hair every other day and so I figured that if I used this, it would theoretically extend my hair style into the following day, which means less work and time for me in the morning.

Let's talk details first. You get 5.0 fl oz (148 mL) for about $20. In my opinion, this is more than I would generally pay for a hair product (thanks for the Christmas present, Mom!), but it's not outrageous. Living Proof claims this "locks in your style longer," and is  "weightlessly perfecting, weather proofing, time saving." *Ding ding ding! "Time saving," the magic words for me!

When your hair is clean and damp, you are supposed to apply a generous amount from the roots to the ends. As you can see from the picture, the product is a white, thin, liquidy cream. Also, I have no idea how to describe the smell, but it's amazing! Oh and by the way, it's formulated without parabens, sulfates, synthetic dyes and several other not-so-good ingredients, which is a huge plus for me.

So does it work? I'd say yes and no.

I think the first few times I was scared of wasting it so I wasn't using enough, but you really do have to be generous with how much you apply because it does have to go from roots to tip. Once I started applying enough, I really loved it. My hair smelled great and was so soft. It also seemed to reduce drying time. What you have to understand, at least what has proven true for me, is that your hair won't be looking perfect the next morning. You aren't going to wake up and have the same hairstyle, and I wasn't expecting to be like a cartoon character and look the exact same, but I guess I was expecting more obvious results.

What I can say is that it gave me good volume in the roots that lasted and does keep my hair looking fairly polished the next day, but I do have to retouch it in the morning. I think this product might be better served for someone that showers and washes their hair in the morning and goes through the entire styling process then and there. I take my showers at night, blow dry and straighten my hair and then the next morning I curl it (I don't like it straight, just a personal preference). I would like to test out morning styling with it, but that just never fits into my schedule.

Overall, I do like this product. It smells nice, is light, doesn't weigh your hair down or make it look greasy, makes your hair super soft and does extend your style to an extent, so I'll continue enjoying it!

If you're interested, I found it on Amazon for $5 cheaper so you can check it out, here!


  1. Love hair products that smell good, but make an actual difference..! Thanks so much for sharing..!!

    1. I agree, the smell isn't enough on its own to get me to repurchase! :)

  2. Love your honest review letting us know the good and the bad.

    1. I'm glad you appreciate it! I try to tell you guys my exact experiences with products!

  3. This does sound interesting and thanks for the Amazon tip! I have used some of their other products and have licked them.

    Allie of ALLIE NYC

  4. I've ummed and ahed over this for ages, really want to try it though my hair has a tendency to just end up mega flat so anything that' claims to keep a bit of volume at my roots I defo want to try :D plus it smells nice always a bonus with haircare! :) x


    1. It definitely does seem like a gimmicky product, but it does hold pretty true to its claim! If you want a little volume left in your roots I say give it a shot!


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