L'Oreal Elenett Hairspray: Through the Years

Okay, so a little bit of a different post today, but it goes along with the last post I did, so here's a backstory to explain: A couple of weeks ago my boyfriend and I were watching American Hustle for the first time and in one of the opening scenes Christian Bale's character is fixing his hair and he uses L'Oreal Elnett hairspray. I thought to myself, "Wait, what??"I didn't know it had been around since the 1970's, and I knew there was no way the filmmakers would have made such an obvious mistake, so I looked it up! Sure enough, it's been around even before that, so I thought I'd share this timeline that was on their website with you guys!

"For over 50 years, Elnett Satin has been the ultimate styling tool (and ‘best-kept secret’) of leading hairdressers and stylists world-wide."

1960

L’Oréal Laboratories created the Elnett satin formula, giving birth to a legend. Elnett revolutionised the hairspray market as the first ever hairspray to effortlessly brush out.

1963

Elnett turns gold. The legendary gold pack is introduced.

1964

The iconic female face appears on pack as part of the ‘Femme campaign’. To this day, the ‘femme image’ still appears on the can.

1968

The ‘micro-diffusion technology’ is created, making Elnett Satin an even finer hairspray.

1988

Elnett joins some of the world’s leading ladies to launch the ‘Hairspray of the Stars’ campaign.

1996

The gorgeous Claudia Schiffer becomes the face of Elnett.

2011

Finally, the ‘gold standard’ of hairsprays becomes available in Australia for all Australians to fall in love with.

I hope you guys found this interesting! I know I told you guys in my last post that this is my favorite hairspray, what's yours?

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